Interview with the ceo : Laetitia Ouspointour

How did you come up with the idea?

Taking advantage of the unprecedented context of confinement, Laetitia decided to put her craft in a “box” to make the art of tasting and blending accessible from home.

The CréaWine® take-home wine workshop is a tasting course and blending workshop for creating your own wine at home. It offers a one-hour experience to discover the vineyards of Bordeaux and its producers.

Has “Créawine®”, your latest takeaway workshop innovation, met with success?

So far, CréaWine® has won over many women. They’ve told us that, for them, wine is a complex subject, and that our take-away wine workshop makes it more fun and more accessible. And that’s a good thing, because that was our goal! The fact that it’s an experience to be shared is also very interesting, because it’s true that wine is all about conviviality.

How do you view the world of wine?

The world of wine is a wonderful window on the world, allowing us to discover different flavors, worlds and sensations. That’s why I set up these workshops, to bring wine lovers closer to the world of wine, using innovative techniques. There’s still a lot to be explored, particularly in terms of education and wine, to enable everyone to understand wine and make it their own. So far, CréaWine® has won over many women. They have told us that, for them, wine is a complex subject, and that our take-away wine workshop makes it more fun and more accessible. And that’s a good thing, because that was our goal! The fact that it’s an experience to be shared is also very interesting, because it’s true that wine is all about conviviality.